Using Video to Promote Yourself on LinkedIn

LinkedIn can be a powerful tool for professionals to market their skills, interests, and current status in the workplace. Many companies post job openings on LinkedIn, and use it to learn more about applicants. However, it can be discouraging to see a potential job, begin the application process, and realize 100 people have already applied for the same job. This inundation of applicants is troublesome for employers as they must carefully sift through countless resumes to find the perfect candidate. However, there is a way to cut through the noise and ensure you stand out to a potential employer.  A personal...

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Hiring a Videographer Versus Hiring a Video Production Company

There are benefits to hiring a videographer or commissioning a solo video production professional to produce your video project. There are also benefits to hiring a video production company for the same task. Like a lot of vendor searches and purchasing decisions finding the right fit is a mix of cost, chemistry and choice. Individuals or organizations looking for either a solo professional or a video production team to create video content take in a variety of quotes, pitches, demo reels and stories. The decision to partner with a videographer or a video production company ultimately comes down to preference. Some...

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Optimizing Your Video Ad for Social Media

So you’ve paid a video production company to create a commercial for your business, and now you want to upload your new video to Instagram, Twitter, or Facebook. However, when you upload your video it doesn’t seem to be getting the attention you had hoped for. You can upload as many videos to your company's social media as your heart desires, but if these videos don’t accomplish your goals of expanding your brand awareness and turning eyeballs into paying customers, there is a major flaw.  A fickle audience. One of the biggest factors in creating a viral marketing strategy for your company...

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Television vs Social Media: What’s the Best Ad Strategy for your Business

Let’s dive into the harsh reality; Television simply isn’t what it used to be. For years, the older generation has been repeating the same adage about only having three channels to watch back in the day when TV was in its infancy. Fast forward 60 years later and we now have access to thousands of channels. One would think this massive proliferation of content would mean TV advertising is the be all end all solution. However, this mass amount of content has inundated the consumer, turning networks into barren wastelands where your ad could potentially go to die. Despite the...

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Why Video Is the Best Tool For Storytelling

As Humans, we are storytelling beings. We evolved listening and telling stories. Stories are able to teach valuable lessons, influence one's decisions, and inspire one to reach higher. They bridge our connection from our minds to the real world. Stories make us human. They connect people to one another and connect people to ideas. In data and number drove world, storytelling has never been more important. Storytelling with video is the best way to tell your story. Think about your favorite movie for a minute. Why do you like it? Think about the main character and that character's journey. If you...

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Turn Your Smartphone Video Into a High Quality Video For Your Brand

As most of us are adapting to working from home, the quality of your branded content should be able to adapt as well. In 2020, it is very easy to shoot a video on your phone and then simply upload that video to a personal or professional social media platform. However, most of the time this requires sacrificing quality for convenience. Video continues to be one of the most effective elements in a digital marketing strategy. As more social networks follow Facebook’s lead and prioritize video content, the importance of video messaging across all channels has increased. Despite the fact...

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