Using Video to Promote Yourself on LinkedIn

LinkedIn can be a powerful tool for professionals to market their skills, interests, and current status in the workplace. Many companies post job openings on LinkedIn, and use it to learn more about applicants. However, it can be discouraging to see a potential job, begin the application process, and realize 100 people have already applied for the same job. This inundation of applicants is troublesome for employers as they must carefully sift through countless resumes to find the perfect candidate. However, there is a way to cut through the noise and ensure you stand out to a potential employer.  A personal...

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Optimizing Your Video Ad for Social Media

So you’ve paid a video production company to create a commercial for your business, and now you want to upload your new video to Instagram, Twitter, or Facebook. However, when you upload your video it doesn’t seem to be getting the attention you had hoped for. You can upload as many videos to your company's social media as your heart desires, but if these videos don’t accomplish your goals of expanding your brand awareness and turning eyeballs into paying customers, there is a major flaw.  A fickle audience. One of the biggest factors in creating a viral marketing strategy for your company...

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Television vs Social Media: What’s the Best Ad Strategy for your Business

Let’s dive into the harsh reality; Television simply isn’t what it used to be. For years, the older generation has been repeating the same adage about only having three channels to watch back in the day when TV was in its infancy. Fast forward 60 years later and we now have access to thousands of channels. One would think this massive proliferation of content would mean TV advertising is the be all end all solution. However, this mass amount of content has inundated the consumer, turning networks into barren wastelands where your ad could potentially go to die. Despite the...

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